The video SEO evolved a lot since my 2008 column on the ‘’10 secret hints for optimization of Internet video referencing’’[FR]. Nowadays, the impressive Moutain View is granting access to a maximum of videos in order to launch Google TV. To do so, Google makes it easier for the web masters by generating a Video Sitemap, which is the indexing format of video content being developed along with Yahoo’s Media RSS (mRSS).
Google shares its best practices to index video properly through a complete guide dedicated to Video Sitemap. Here are 3 examples:
- 1. Make sure that your video Internet address is ‘‘browsable’’
Make sure that the robots.txt file promptly relays your website to search engines so they can index all of the video elements from your sitemap: text page, miniature, video player and content.
- 2. Specify which countries will be able to access your video
The “restriction” complement has been added recently. Only a few countries will be able to download these videos.
- 3. Clearly point out all the deleted videos from your website
if any In order to maximise each user’s experience, Google recommends two things every time a video is removed: create a page 404 or insert a tag with an expiry date for a selected video (Video Sitemap: element) or mRSS: ).
Since Youtube is now coming into our home, it has to offer all the possible Internet video quality. Is it exactly what Google did by processing Video Sitemap elements directly into the conventional Sitemap. From now on, Google will process video content the same way it does for text or pictures in a website.
Beyond Sitemap, video referencing should get a step ahead with HTML5. It now includes more semantic elements that facilitate the presentation and better understanding of multimedia contents in general, video referencing included.