Because of the blogs I write and post online almost every week, I keep on receiving all kinds of press releases – most of them are inappropriate – that refer to a ‘‘super’’ product, service or event that shall totally change my blog world! For the last few months, I feel like they are trying to impair my “influence”. For example, they promote contests, such as Nissan HyperCube or the opportunity to get the greatest job in the world. Nowadays, customers are even willing to pay for some advice of mine! Furthermore, my interaction within the social networks is gaining in value: I even woke up one day to find that I was quoted in the Stock Exchange!
You are an intelligent public relation agency
If you are a professional of public relations or a manager who tracks influencers, please follow these different steps before contacting me:
- Read several articles on my blog and in the ‘‘À propos’’ section
- Ask me if the information you want to deliver is any of my interest, topic-wise and location-wise
- Ask yourself if I really have time to promote your product/service/event
- Ask yourself why I should promote your product/service/event
- Refer to steps 1 to 4 once more
- Done and done?
- OK. I recommend you to join me during one of the ‘‘happy hour’’ encounters so we could discuss and get to know each other (Yulblog, Yulbiz, Camp, etc.). Only then I shall be more willing to promote your product/service/event.
I won’t be pointing fingers at anyone in order not to disillusion any of the new professional workers. Instead, I recommend you to read (yet again) Sylvain Carle’s article that came out last year on all the contact persons he was able to get from the Nissan HyperCube contest designers.
Could I be traded for an airplane ticket?
To tell the truth, I once traded myself for a train ticket. It happened last year when ViaRail sponsored the Montreal PodCamp team so they could get to the Toronto Pod Camp with Via1. We did not have any obligations; we only had to share our experience of the WiFi access during the trip. Each participant shared its most honest point of view. I am taking the opportunity to thank Nadia who was then working in the communication dept. at ViaRail and who put this fun event together.
This week, Virgin America is trying to seduce web influencers with the launch of a new airline company in Toronto. The Toronto-based residents carrying a high Klout score shall receive a free airplane ticket. Klout is a service of Twitter user influence scoring. At the moment, my score is worth 42/100.
Please buy me!
Karl Marx would turn in his grave if he found out that even human beings are now quoted in the Stock Exchange. With Empire Avenue, each person may increase its presence value on the social networks. The Canadian start-up is playing certain games with ego and lure of profit, two sin concepts that are usually quite popular. However, after only a few weeks as a participant, I am simply not into it. Empire Avenue does not seem to take off either.
I start to wonder where this ‘‘human being marketing’’ will take us. I still believe that social networks are definitely not the best place to do so. Reality TV might be more appropriate.
In conclusion, I will give you the same answer I gave to a public relation specialist who asked me to promote a ‘‘revolutionary pocket charger”: I like the ‘‘social’’ in social networks. The smallest dose of ‘‘social’’ during conversations sometimes gives the best results.
NB: I wrote this article with a Canadian movie in mind. It is called: “Un capitalisme sentimental”. The story took place during the 1920’s and talks about the main character being quoted in the Stock Exchange. Simply a must!