Video Sitemap 101: How to find your videos on search engines?

Video Sitemap 101: How to find your videos on search engines

The video SEO evolved a lot since my 2008 column on the ‘’10 secret hints for optimization of Internet video referencing’’[FR]. Nowadays, the impressive Moutain View is granting access to a maximum of videos in order to launch Google TV. To do so, Google makes it easier for the web masters by generating a Video Sitemap, which is the indexing format of video content being developed along with Yahoo’s Media RSS (mRSS).

Google shares its best practices to index video properly through a complete guide dedicated to Video Sitemap. Here are 3 examples:

  • 1. Make sure that your video Internet address is ‘‘browsable’’
    Make sure that the robots.txt file promptly relays your website to search engines so they can index all of the video elements from your sitemap: text page, miniature, video player and content.
  • 2. Specify which countries will be able to access your video
    The “restriction” complement has been added recently. Only a few countries will be able to download these videos.
  • 3. Clearly point out all the deleted videos from your website
    if any In order to maximise each user’s experience, Google recommends two things every time a video is removed: create a page 404 or insert a tag with an expiry date for a selected video (Video Sitemap: element) or mRSS: ).

Since Youtube is now coming into our home, it has to offer all the possible Internet video quality. Is it exactly what Google did by processing Video Sitemap elements directly into the conventional Sitemap. From now on, Google will process video content the same way it does for text or pictures in a website.

Beyond Sitemap, video referencing should get a step ahead with HTML5. It now includes more semantic elements that facilitate the presentation and better understanding of multimedia contents in general, video referencing included.



Google launches YouTube Video Editor to edit videos

Google launches YouTube Video Editor to edit videos

While Quebec is still moved by the launch of IllicoWeb, the Quebecor version of Hulu, Google is taking a step forward in the field of online video editing with Youtube Video Editor. This free of charge online service allows to edit videos. We now got two visions of the Net, one more promising than the other.

In 2007, we had access to a fleeting version of Youtube remixer, which was based on Adobe Premier Express. Back then, this app was not necessarily up and running and was too innovative to be fully appreciated. Youtube now launches a simple, yet efficient editing tool. Small is beautiful! All you need to do is select videos from your Youtube account, make several changes, add up cool music, and there you have it!

Just this morning, while I was getting ready for my chronicle on Canal Argent, I took the opportunity to put one of François Gagnon’s videos to the test with Youtube Video Editor. The result was not tremendous, but shall I add that the whole process of editing and issuing the video took less than a minute.

But don’t worry, the Final Cut pros are far from going unemployed. Just like iMovie software that is now available on the new iPhone4, Youtube Video Editor’s main goal is to make it easy for budding producers to quickly share their great holiday moments or their encounter with Paris Hilton.

In the end, this new Youtube Video Editor will allow Google to add up a new piece in its cloud computing solution puzzle, thanks to Google Aps.




NB: When you edit a video with Youtube Video Editor, a statement is automatically generated, such as ‘‘I created this video at http://www.youtube.com/editor’’. The problem with the generated link is that it leads you to a user account named ‘‘editor! #bug’’

Google TV won’t kill my grandmother’s TV

Google TV won’t kill my grandmother’s TV

Like number of friends, I am delighted to greet the launch of Google TV that will finally transform Connected TV into reality. If Google TV is only a set-top box filled with Android, the fact that Google is behind with its Youtube content and its strike force will strongly help it to break through the Internet TV market.

Unlike what some people think, I would not be so fast on deleting the schedule as it appears on TV. Even if I am a fan of video on demand — wherever and whenever I want it —, I still believe in the persistence of great TV moment encounters.

The web crazy zappers

There is a foolish belief that sees us all as chronic zappers. Even if that could be the case for teenagers, the Ritalin age effect leads us to be more low profile in terms of audiovisual consumption.

Being back at home from work; people don’t necessarily want to waste precious time on finding what program to watch. A well-established schedule — that we see when we open the TV — fulfills the need to go with the program flow, while making sure that it stimulates our centre of interests.

Moreover, there is something comforting about finding our TV shows at the exact same time segment day after day. Like my grand-mother used to say, she cherished her own daily routine: TV shows, entertainment, news, movies and then go to sleep!

The three types of live broadcast of Internet TV

Internet evidently brings new ways of watching TV. As for me, besides the video on demand, the notion of live broadcast will be as mandatory in IP as on my grand-mother’s TV.

1. The great event “live” broadcast

Whether it is for a concert or the accession to power speech of Barack Obama, nothing compares to the true feeling of sharing a great moment of live TV together. This type of broadcast gathers the greatest numbers of audiences.

2. The direct TV with flow control

It is the television as we know it since 60 years. Video programs follow on at precise time frames. The shows are not always broadcasted live but are displayed through a non-stop flow. Similar to the launching of cable and satellite, Internet will bring a sharper program topicalization. We can surely compare this ascent to the Web radio service such as Deezer. We shall get a TV channel for each topic of interests. Ex.: German action series.

3. The social ‘‘live’’: intelligent TV in real time

The TV live broadcast that is in at the present time is by far related to our social networks. Let’s imagine an intelligent TV that generates itself in real time from our community video consumption. With a little push, I could provide to this social live broadcast a touch of sport or entertainment. That would be the ideal TV that goes beyond all my TV needs.

Opportunity for the WebTV Internet TV

The actual TV channels take advantage of their powerful media potential to support their Internet invasion. Tou.tv is the best example. Meanwhile, WebTV can only operate with the tools offered by the Internet: video sharing site and social networks.

To gain viewers and meet with real audience success, I think that WebTV should first consider them as Internet TV, i.e. cross-platform.

The Quebec WebTV tends to prepare its content with TV broadcast in mind. Furthermore, its protagonists often come from the TV world. If that is the main goal, it must fight on equal terms with TV and integrate the live group — live, flow control and social—, which is technically attainable on Internet.

Youtube shares its Juice for the SEO Experts

YouTube Chatroulette Endmost Piano Ode

Google offers a bit of juice to bloggers and media that make use of videos that are hosted on Youtube. In simpler terms, if a great number of people watches a Youtube video (embeder) on your website, your source will be displayed on Youtube’s top rank with the mention ‘‘As seen on…’’.

If Youtube offers such recognition on its site, it is surely not because it feels kind or generous! It is because it offers an incentive to choose videos from its platform instead of its competitors’ platforms.

To date, in terms of direct referencing, it is more profitable to host your videos your own way, since Google is referencing your site as its origin. This same technique is used by ‘‘Chauffeur de Buzz’’ that hosts the majority of videos that it displays.

Youtube offers mostly an indirect referencing. It means that you take advantage of the platform traffic to get some exposure to your site as well as get new web surfers. Thanks to its embed mode, Youtube also gives the opportunity to display a video on a larger scale on other websites or social networks such as Facebook or MySpace.

Presently in a testing mode, the ‘‘As seen on…’’ function shall seduce more than one SEO experts that seize there an interesting opportunity of gathering popular links from Youtube, the top video sharing platform worldwide.

While we wait for this function to widespread, it would be interesting to know what is the required number of viewers for Youtube to qualify that video as ‘‘significant’’. Is it 10,000, 100,000… or a given percentage?

Please find below a video example where Youtube displays the “As seen on: blog.newsweek.com’’ mention.

Fair Interview with Jacob Glick from Google Canada

Two weeks ago, the HEC Montreal organized an event on IT, with stands and conferences. Jacob Glick, Google‘s Canada Policy Counsel, took 2 minutes to talk about copyright & innovation on the Canadian Internet. Jack was kind and politically correct. To fully understand his point of view, you have to take a look at his article on “What is a “balanced approach” to copyright reform?“. This is making a reference to the recent controversy about the restriction of some Canadian Internet provider and their bandwith use (P2P & Co.), which is likely to have an impact on the economic development of the country.