Video Sitemap 101: How to find your videos on search engines?

Video Sitemap 101: How to find your videos on search engines

The video SEO evolved a lot since my 2008 column on the ‘’10 secret hints for optimization of Internet video referencing’’[FR]. Nowadays, the impressive Moutain View is granting access to a maximum of videos in order to launch Google TV. To do so, Google makes it easier for the web masters by generating a Video Sitemap, which is the indexing format of video content being developed along with Yahoo’s Media RSS (mRSS).

Google shares its best practices to index video properly through a complete guide dedicated to Video Sitemap. Here are 3 examples:

  • 1. Make sure that your video Internet address is ‘‘browsable’’
    Make sure that the robots.txt file promptly relays your website to search engines so they can index all of the video elements from your sitemap: text page, miniature, video player and content.
  • 2. Specify which countries will be able to access your video
    The “restriction” complement has been added recently. Only a few countries will be able to download these videos.
  • 3. Clearly point out all the deleted videos from your website
    if any In order to maximise each user’s experience, Google recommends two things every time a video is removed: create a page 404 or insert a tag with an expiry date for a selected video (Video Sitemap: element) or mRSS: ).

Since Youtube is now coming into our home, it has to offer all the possible Internet video quality. Is it exactly what Google did by processing Video Sitemap elements directly into the conventional Sitemap. From now on, Google will process video content the same way it does for text or pictures in a website.

Beyond Sitemap, video referencing should get a step ahead with HTML5. It now includes more semantic elements that facilitate the presentation and better understanding of multimedia contents in general, video referencing included.

Youtube shares its Juice for the SEO Experts

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Google offers a bit of juice to bloggers and media that make use of videos that are hosted on Youtube. In simpler terms, if a great number of people watches a Youtube video (embeder) on your website, your source will be displayed on Youtube’s top rank with the mention ‘‘As seen on…’’.

If Youtube offers such recognition on its site, it is surely not because it feels kind or generous! It is because it offers an incentive to choose videos from its platform instead of its competitors’ platforms.

To date, in terms of direct referencing, it is more profitable to host your videos your own way, since Google is referencing your site as its origin. This same technique is used by ‘‘Chauffeur de Buzz’’ that hosts the majority of videos that it displays.

Youtube offers mostly an indirect referencing. It means that you take advantage of the platform traffic to get some exposure to your site as well as get new web surfers. Thanks to its embed mode, Youtube also gives the opportunity to display a video on a larger scale on other websites or social networks such as Facebook or MySpace.

Presently in a testing mode, the ‘‘As seen on…’’ function shall seduce more than one SEO experts that seize there an interesting opportunity of gathering popular links from Youtube, the top video sharing platform worldwide.

While we wait for this function to widespread, it would be interesting to know what is the required number of viewers for Youtube to qualify that video as ‘‘significant’’. Is it 10,000, 100,000… or a given percentage?

Please find below a video example where Youtube displays the “As seen on:’’ mention.